Frequently asked
Straight answers, including the awkward ones
A high-consideration purchase deserves answers you can read before anyone tries to sell you anything. If yours is not here, ask us on WhatsApp — and tell us it was missing, so we can add it.
The essentials
The questions everybody has
These five come up in almost every first conversation, in roughly this order.
- Are lab-grown diamonds real diamonds?
- Yes. A lab-grown diamond is crystalline carbon with the same chemical composition, the same 10 on the Mohs hardness scale and the same refractive index of about 2.42 as a mined stone. A standard diamond tester reads one as a diamond. A gemologist separates the two by reading growth patterns under magnification and by fluorescence, not by looking at brilliance — because there is no difference in brilliance to see.
- Are they the same as moissanite or cubic zirconia?
- No, and the distinction matters. Moissanite is silicon carbide and cubic zirconia is zirconium dioxide — different materials that merely resemble diamond. A lab-grown diamond is diamond. This is also why we never describe our stones as simulants, and why every centre stone carries an IGI report rather than an in-house assurance.
- How much cheaper are they than mined diamonds?
- Substantially, but the honest answer is a range rather than a headline number. Published comparisons across the Indian market span roughly 30% to 90% depending on carat weight, colour, clarity and which laboratory graded the stone. We will show you the specification and the price side by side at consultation so the comparison is against a real stone rather than an average.
- Will it hold its value?
- We would rather give you a policy than an argument. Resale markets for lab-grown diamonds are young and production costs continue to fall, so we do not make investment claims. Instead we publish ownership terms we can be held to: eligible jewellery can be exchanged for 80% of its billed value, or returned for 70% of its billed value, subject to the applicable conditions. The conditions attached to both are set out on our exchange and return page, which says plainly which parts are settled and which are still being confirmed.
- How do I know the certificate is genuine?
- Every centre stone carries an IGI report, and the report number is laser-inscribed on the girdle of the stone in characters too small to see without magnification. You can enter that number on IGI's own verification page before you pay us anything. We hand over the physical report at delivery.
- How long does a piece take to make?
- Between three and eight weeks depending on complexity, because nothing is made until it is ordered. A pendant or a pair of studs is usually three to four weeks; an articulated piece or a formed spiral is closer to eight. We send photographs as the piece progresses.
Group 01
Ordering & lead times
Nothing is made before it is ordered, which changes how buying here works.
- Do you keep anything in stock?
- No. Every piece is made after it is ordered, in your size and in the metal you choose. That is the reason for the wait, and it is also the reason the piece fits. If you have a fixed date — a wedding, a flight, an anniversary — say so in the first conversation rather than the third, because it changes which stones we shortlist.
- Can I see the piece before I commit to it?
- Yes, at several points. For a bespoke commission you approve a hand sketch, then a CAD render, then a resin model you can actually put on the finger it is meant for — all before a stone is set. For a catalogue piece we will show you the specific centre stone and its IGI report before it goes into the setting.
- Can I change the design after I have ordered?
- Up to the point of casting, yes, and changes at the sketch or render stage cost nothing at all. Once casting has begun a change usually means remaking the metalwork, so it is quoted as new work. We will always tell you which side of that line you are on before you decide.
- Can I order something I saw somewhere else?
- Send us a photograph on WhatsApp. We will tell you whether we can make it, what it would cost here, and whether the design has a weakness worth fixing first — an unprotected point, a setting too high for the way you use your hands, or a stone specification that is paying for something you will never see.
- Do you deliver outside India?
- Ask us about your specific country rather than taking a general answer. Exporting jewellery involves customs paperwork, duties and insurance that have to be arranged per destination, and we would rather give you a straight answer for where you actually are.
Group 02
Sizing & fit
The most common reason a finished piece has to come back, and almost all of it is preventable.
- How do I find my ring size?
- Wrap a narrow strip of paper snugly around the base of the finger, mark where it overlaps, lay it flat against a ruler and read the millimetres. That figure is your inner circumference, and it is the measurement we actually work from — give us that number and you can ignore every conversion chart. Our ring size guide covers the method in full, including when to size up.
- It is a surprise. How do I get her size without asking?
- Borrow a ring she already wears on the correct finger — a ring worn on the other hand is usually a different size — and either bring it in or lay it on a ruler and measure the inside diameter. Her sister or closest friend is the other reliable route. And an approximate size is not a disaster, because the first resize is free within the first year.
- What happens if the ring does not fit when it arrives?
- We resize it once, free, within the first year. Tell us as soon as you have worn it for a day or two, because fingers change size with heat, salt and time of day, and the size that feels wrong on a hot afternoon is sometimes right.
- Can every ring be resized?
- No, and it is worth knowing before you choose rather than after. A plain band, or one set only across the top, resizes easily. A full eternity band, a ring with stones running all the way around the shank, or one with an engraved or patterned band cannot be resized without remaking part of it. We will tell you which kind you are looking at.
- My knuckle is much wider than the base of my finger.
- Common, and easily solved. The ring has to pass the knuckle, so it is sized to the knuckle and then fitted with sizing beads or a small internal bar so it does not spin once it is on. Say so at the order stage — building it in is far easier than retrofitting it.
- Do wide bands fit differently?
- Yes. A wide band sits against more of the finger and feels tighter than a thin one of the same nominal size, so anything over about four millimetres usually needs a quarter to half size more. We allow for it automatically if we know the width, which we will.
Group 03
Payment
What you pay, when you pay it, and what the price is made of.
- How does payment work?
- You get an itemised quote first — the gold by weight and purity, the stones by specification, the making charge, and GST. An advance releases the piece into making, and the balance is due before it is dispatched or handed over. The exact split and the cancellation terms are confirmed in writing with your quote, before you commit to anything.
- Is GST included in the price shown?
- Yes. Prices on the site are inclusive of GST, and the invoice breaks it out as a separate line so you can see exactly how much of the total it is.
- Why is the making charge shown separately?
- Because it answers the oldest suspicion in the trade — that the cost of having something made is buried inside the price of the gold. You see what the metal costs, what the stones cost and what the labour costs, and you can compare each of them against anyone else.
- Can the price change after I am quoted?
- Gold moves daily, so a quote is held for a stated period and re-quoted against the prevailing rate afterwards — which can go down as well as up. Once you have approved a design and paid the advance against it, the quoted price is fixed and does not move again.
- Do you offer EMI?
- Any monthly figure comes from the payment provider or from your own bank, not from us — the terms, and whether interest applies, are theirs to state before you commit to them. We do not put instalment figures beside our pieces: a commission is not a subscription, and a monthly number tells you nothing at all about the diamond.
Group 04
Delivery
How the piece and its paperwork actually reach you.
- How is the piece delivered?
- Insured and tracked. Across Delhi NCR we normally hand it over in person by appointment, which we would recommend — it means the fit can be checked on your hand and adjusted there and then. Elsewhere in India it goes by insured courier.
- Do I get the certificate with the piece?
- Yes. The physical IGI report for the centre stone is handed over at delivery together with the invoice. Keep both somewhere safe: the exchange and return policy asks for the original of each, and your insurer will want them for the valuation.
- Can I collect it in person instead?
- Yes, in Gurugram by appointment, and it is the option we would suggest where it is practical. Collecting means we can put the piece on your hand, check how it sits and correct anything minor immediately rather than through a courier.
Group 05
After-sales care
Keeping it looking the way it looked in the box.
- How do I clean it at home?
- Warm water, a drop of mild dish soap, and a soft toothbrush worked gently around the underside of the stone, then rinse and pat dry with a lint-free cloth. Once a fortnight if it is worn daily. Almost every dull diamond is simply a dirty one — skin oil and hand cream collect on the pavilion underneath, which is exactly where the light has to get in.
- How often should the setting be checked?
- Every six months if the piece is worn every day. Bring it in sooner if the stone moves or clicks when you tap the piece gently near your ear, or if a prong starts catching on fabric. Both are early warnings, and both are cheap to fix before they become an expensive one.
- My white gold ring is turning slightly yellow at the edges.
- That is normal and it is not a fault. White gold is yellow gold alloyed pale and then finished with a thin rhodium plating; on a ring worn daily that plating wears through in a year or two and the warmer alloy underneath begins to show at the high points. Re-plating restores it, and it is routine maintenance rather than a repair.
- Should I insure it?
- Yes, and usually separately. Household contents policies commonly cap what they will pay for a single jewellery item well below what a ring costs. Your insurer will want the IGI report and the invoice for the valuation, which is another reason to keep both.
- Is there a warranty?
- Manufacturing defects are covered — a setting that fails in normal wear, a fault in the metalwork. Loss, theft, accidental damage and wear caused by misuse are not, which is what insurance is for. The full terms and the period are confirmed in writing with your invoice.
Group 06
Exchange & return
Confidence beyond the first choice. The conditions attached to both values are being finalised, and the policy page says plainly which parts are settled and which are not.
- What happens if I want to exchange or return my PEXA jewellery?
- Eligible PEXA DIAM jewellery can be exchanged for 80% of its billed value or returned for 70% of its billed value, subject to our applicable terms and policy conditions.
- What does billed value mean?
- The value of the piece as it appears on your invoice from us. Both figures are worked out from that, and not from whatever the gold and the stones happen to be worth on the day — so the number does not depend on where the gold rate has moved to since you bought the piece.
- Why an exchange value and a return value rather than one figure?
- Because they answer different situations. Your style may change, your collection may grow, and your next diamond may be a more extraordinary one than this — the exchange value exists so a piece can become that next piece instead of sitting unworn in a drawer. The return value is there for the times when the answer is simply that this piece is no longer the right one.
- What will I be asked for?
- The conditions attached to both values are being finalised, and the policy page says plainly which parts are settled and which are not. We would rather send you to the policy page than give you a summary here that turns out to differ from it — and if you want a straight answer before it is published, ask us and we will tell you where the thinking has got to.
- What if I have lost the IGI report?
- Tell us rather than assuming it is fatal. The report number is laser-inscribed on the girdle of the stone, so the stone can usually be matched back to the report it was issued against, and obtaining a replacement from the laboratory is a process with a cost and a lead time. How a missing report bears on an exchange or a return is one of the conditions still being confirmed.
Still stuck
Ask us the thing you think is a silly question
It almost certainly is not, and it is almost certainly the thing standing between you and a decision. Nobody is going to sell at you for asking.
Or call +91 99715 74200.