Bespoke · Pexa Diam
Design something only yours.
Start with a shape, a photograph, or an idea. Refine your ring in one place, then bring the design to Pexa.
Your design studio
Shape it. Describe it. Make it yours.
Current design
Live structural preview. Proportions are approximate; construction and stone sizing need Pexa’s review.
2 ct oval stone · solitaire setting · yellow metal · 2 mm band · US 7
Your design journey
1 / 12 versionsThe details are yours.
Every choice updates this design.
Or, tell us your idea.
Describe a change or bring a reference. Your ideas and the controls shape the same ring.
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Discuss this design with Pexa ↗The journey
The bespoke journey
We Listen
Tell us what you love, what you imagine and what you want your piece to feel like.
We Design
Your ideas become sketches, references and carefully considered design directions.
We Find Your Diamond
We help you explore shapes, sizes and stones chosen around your vision and budget.
We Create
Your piece is brought to life with exceptional craftsmanship and obsessive attention to detail.
You Make It Yours
The final piece is no longer simply jewellery. It becomes part of your story.
The working detail
What you approve, and when
Consultation
In person in Gurugram, or over a video call. We talk about budget honestly and early, because it decides the stone before it decides anything else.
We talk about the budget first, before shapes and before metals. It is not a negotiation and we are not going to try to move it — it is simply the number that decides which stones are on the table, and every other decision follows from that. Bring references, including things you actively dislike.
You decideThe budget range, roughly what size of centre stone that buys, the metal, and the general direction.
Design
Hand sketches first, then a CAD render and a resin model you can put on your finger before a single stone is set.
Hand sketches come first, because they are quick and easy to throw away. Once a drawing is right it becomes a CAD render, and once the render is right it becomes a resin model you can put on the finger it is meant for. The model is the point at which most people change something, which is exactly what it is for.
You decideYou approve the sketch before there is a CAD, and the CAD before anything is cast. Nothing is made from a drawing you have not seen.
Stone selection
We shortlist certified stones against your brief and lay the IGI reports side by side so you can compare specification, not adjectives.
We shortlist certified stones against the brief and lay the IGI reports side by side, so you are comparing specifications rather than adjectives. Where two stones look identical on paper and different in the hand, we will say so and show you why.
You decideWhich stone. You are choosing between real reports with real numbers, not from a description of a grade.
Making
Casting, setting, polishing and a final inspection. Three to eight weeks, with photographs as it progresses.
Casting, setting, polishing, and a final inspection before anything is boxed. You get photographs as it progresses — the raw casting, the set stones, the finished piece — rather than silence and then a delivery.
You decideNothing, by this stage, which is the intention. Everything that needed a decision was decided before metal was cut.
Preparation
What to bring to the first conversation
A budget range you are comfortable with
The single most useful sentence you can say in the first ten minutes. It is not a haggle and we will not spend it for you — it just tells us which stones to pull.
Reference images
Screenshots, saved posts, a photograph of a grandmother's hand. Bring the ones you dislike too; knowing what to avoid narrows a design faster than knowing what to copy.
A ring that already fits
For the right finger, ideally — a ring worn on the other hand is usually a different size. If this is a surprise, this is the discreet way to do it.
Any stone you already own
Bring it in its current setting rather than loose. How it sits tells us things a loose stone will not.
How the wearer actually lives
Gloves on and off all day, a hospital shift, a keyboard, small children. This rules settings in and out before aesthetics get a say — a high solitaire and a life spent with hands in pockets do not agree.
A date, if there is one
Tell us at the first conversation, not the third. A fixed date changes which stones we shortlist, because sourcing a particular one can add weeks.
If you are buying a surprise and have nothing to measure, read the ring size guide — it covers how to measure a partner’s finger without asking, and what we do when the size turns out to be wrong anyway.
Cost
How a commission is quoted
The quote is itemised
Four lines: the gold, by weight and purity, at the rate on the day. The stones, by specification, with the centre stone’s IGI report attached. The making charge, which is the labour. And GST. The invoice at the end carries the same four lines, so you can check that nothing moved.
Showing the making charge separately is unusual, and it is deliberate. It answers the oldest suspicion in the trade — that the cost of having something made is being hidden inside the price of the gold.
When you are quoted
After the first conversation, not before it. A number quoted before anyone has understood the brief is a guess, and a guess that is too low is worse than no number at all.
Nothing is charged before you have approved a design. Gold moves daily, so a quote is held for a stated period and re-quoted after that against the prevailing rate — up or down.
How you pay
An advance when you approve the design and release it into making, and the balance before the piece is dispatched or handed over. The exact split, the quote validity period and the cancellation terms at each stage are confirmed in writing with your quote, before you commit to anything.
What is included
- Hand sketches and revisions until the drawing is right
- A CAD render and a resin model to try on
- Shortlisting and comparison of certified stones
- The IGI report for the centre stone, handed over at delivery
- Progress photographs through making
- Sizing to your finger, not to a standard size
Re-cutting an existing stone, independent grading of a stone you bring us, and any rush handling are quoted separately, because they are not always needed and should not be buried in a headline price.
Lead times
Three to eight weeks, and what moves it
| Piece | Typical making time | Why |
|---|---|---|
| Studs, or a simple pendant | Three to four weeks | One casting, one setting operation, no sizing. |
| A solitaire or halo ring | Four to five weeks | The shank is made to your finger rather than cut down from a standard size. |
| A bespoke design, or a fancy colour centre stone | Five to six weeks | Sourcing a specific stone adds a step before making can begin. |
| Articulated pieces, formed spirals, matched pairs | Up to eight weeks | Every moving joint is made and finished by hand, and a matched pair has to be matched. |
If you have a fixed date — a wedding, a flight, an anniversary — say so in the first conversation. It changes which stones we shortlist, because a stone that has to be sourced can add weeks that a stone already available does not.
Heirlooms
Resetting a stone somebody left you
Bring it in its setting
Do not have the stone removed first. How it sits tells us things a loose stone will not — whether a prong has been repaired, whether the stone has been turned to hide something, whether a chip at the girdle is being covered by metal.
We will tell you what we see
Under magnification, with you looking through the same eyepiece. Including the things you may not want to hear: a chipped girdle, an old cut whose proportions will not sit in a modern setting without losing weight, or a stone that turns out not to be quite what the family believed it was. We would rather say that at the start than discover it halfway through.
It stays your stone
We do not buy heirloom stones and we do not swap them. It goes into the new piece, or it comes back to you in the state it arrived. If you want the removal done in front of you, say so and we will do it that way.
Re-cutting is a separate decision
An old European or old mine cut has different proportions from a modern brilliant — a smaller table, a taller crown, often a visible culet. Re-cutting can make it brighter, and it always costs weight. We will tell you what it would gain and what it would cost, and then it is entirely your call. Most of the time the better answer is to design around what the stone actually is.
If it has no report
Many inherited stones do not. We can have it independently graded before it goes into the new piece, so that what you end up with is documented — which matters for insurance, and for whoever inherits it next.
Before we begin
A few things you may be wondering
What if I do not know what I want yet?
Start with the ring in the studio and try a different shape or metal. You can also describe an idea, attach a reference, or contact Pexa for guidance.
Can I share a photograph or a saved design?
Yes. Use Add reference in the studio, then describe what you like or would change. AI exploration uses the reference when connected. You can also share photographs directly with Pexa on WhatsApp.
Am I placing an order by sending an enquiry?
No. This starts a conversation. Your design, stone, quote, and making schedule are discussed before you decide to proceed. Opening WhatsApp does not send the message automatically.
Will I see the design before it is made?
Yes. You approve the sketch before the CAD render, and the design before casting. The approval stages on this page explain what you see and decide at each point.
Begin
Send us a sentence and we will take it from there
Consultations in Gurugram, at your home anywhere across Delhi NCR, or over a video call wherever you are.